Snapchat is a photo- and video-sharing app through which users can chat with friends via text or audio. Images and videos can be shared with specific friends, or as a ‘story’ (documenting the previous 24 hours) which is visible to a person’s entire friend list. Snapchat usage rose significantly during the lockdown periods, with many young people utilising it to stay connected with their peers.
The app continues to develop features to engage an even larger audience and emulate current trends, rivalling platforms such as TikTok and Instagram.
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